Type Of gold offers
• Several jewellery retailers like Kalyan Jewellers are offering up to 50% off making charges on gold jewellery. 
• Senco Gold & Diamonds has announced flat discounts on gold rates (e.g. ₹350 off per gram) along with reduced making charges. 
• Retailers such as MP Jewellers and PC Chandra Jewellers are giving per-gram discounts (e.g. ₹200–₹300/gram off) plus discounts on making charges. 
• Some schemes from big brands like Tanishq allow customers to buy gold jewellery via monthly instalments (SIP-style), which helps smooth out payments as gold prices climb. 
• On the investment side, physical gold demand in India has softened — leading some dealers to offer discounts of up to US $14 per ounce over domestic official prices — showing that price fluctuations might work in favour of buyers (for bars/coins). 
🎯 What to check before you buy / avail offers
• Making charges vs. gold rate: A discount on making charges (or a waiver) reduces labour/craft cost — useful if you’re buying jewellery rather than pure gold coins or bars.
• Per-gram discount offers: Some shops discount actual gold rate per gram — this matters more when gold is expensive.
• Promotions & payment schemes: EMI/SIP plans or advance-booking (to lock rate now) can help if gold price is volatile.
• Authenticity & purity: Always ensure proper purity certificate (karat, hallmarks). Discount doesn’t help if purity is compromised.
• Time offers & festive deals: Many discounts come during festivals or sale periods — check validity before assuming discounts will always be available.
💡 My Advice (Given You’re in Durgapur, West Bengal)
Since you are in Durgapur — if you plan to buy gold jewellery or coins locally — you might get good benefit from:
• Checking with major jewellery retailers (Senco, PC Chandra, etc.) for per-gram or making-charge discounts.
• If buying jewellery instead of bullion: prefer offers with reduced/zero making charges.
• If concerned about high upfront cost: pick EMI/SIP-type payment plans from reputed stores.
• Compare offers — sometimes making-charge discounts + per-gram discounts together (if available) give best value.